Choclate Bar
What follows is an interesting story about Mars Candy. Mars is really a privately owned business, unusual for any organization of this size. It had been started in 1920 by a couple bearing the names Frank and Ethel Mars and even now bears their name today. Even though it creates an amazing array of sweets it’s most famous brand names are the Mars bar, Snickers, Twix, Milky Way and Skittles.
Their initial enterprise was in Tacoma Washington and went by the name of the Mars Candy Factory. Shortly after it’s founding the company relocated to Minneapolis and was named Mars Inc.
Mars first chocolate had been the Milky Way a brand name everyone knows to this day. A similar bar was named the Mars bar in England and Europe by Forrest Mars the eldest son.
Mars introduced the Snickers bar in the 1930’s ?t had been in fact branded after a favorite horse and shot to popularity to surpass the sales of the initial Milky Way.
The Mars bar ended up in Europe due to a disagreement inside the family. Forrest Mars Sr. was brought into the Company by his parents yet unfortunately disagreement evolved. Forrest was given cash and the formula to Milky Way in order to produce outside the US as a settlement for separation. He settled in Great Britain and produced Milky Way as Mars Bar successfully both in GB and Europe.
Frank Mars died in 1934 and Forrest came back to the US, merging the European businesses with the parent company Mars, Inc. Soon after that the snickers bar was launched as the Marathon Bar to the European market and similarly shot to popularity in sales.
Business boomed in the US and Europe and Mars opened up a manufacturing facility inside the Netherlands in 1963. The manufacturing plant is the 2nd biggest candy factory in the world and it is completely held by Mars.
Today Mars has branched out to the pet food business and chewing gum, having bought out Wm. Wrigley of Chicago along with Berkshire Hathaway as a business partner, in 2008.
Mars and Wrigley today have an annual gross in the area of 27 Billion dollars. Pretty good for any mom and pop candy company.
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