What About The Sony KDL40EX403 TV?
The Sony KDL40EX403 LCD TV
The Sony KDL40EX403 Television is another true high-definition liquid crystal model that’s offered by Sony, one of the world’s largest producers of top quality consumer electronics. It’s a portion of the maker’s new type of EX400-series Televisions and it brings a host of features to the party, including several different methods to connect to other devices, including PCs and laptops.
Sony intends for the EX400 line to be more of a “value-priced” range of TVs, though there really doesn’t appear to be much of anything that’s budget-oriented about these units other than their prices. For example, this particular model can currently be found in the UK at a number of different retail online stores for about 750 British pounds, including VAT. For the money, one will be buying a full-featured TV at a fairly nice price.
One performance measurement criteria that most LCD TVs are measured by is the quality of the picture they display. Sony’s KDL delivers the goods in a fine enough fashion and definitely better than what one would expect in a so-called “budget television.” It’s a true high-definition model, presenting its display at a 1080 pixels (1080p) ratio (720p isn’t actually “true” high-def) and to do so, the TV uses proprietary Bravia Engine 3 technology and a 50Hz processor.
All together, everything on this 40-inch television’s screen will look crisp and clear and Sony has ensured that it stays that way through use of a couple of different proprietary technology suites. There’s the maker’s True Color capability which helps to ensure that colors on the screen are realistic and appropriate for the action on the screen as well something called “Ambient Sensor.”
By using Ambient Sensor control, Sony’s been able to give the TV the ability to “read” its current environment (the one in which the TV’s been put into) and then adjust on-screen lightness or darkness accordingly. Many times, an LCD TV sitting in a too-bright room will suffer in terms of viewers being able to make out its display. Too-dark rooms can cause the picture display to look too intense. Ambient Sensor solves this dilemma.
As with many of the better LCD TVs in Sony’s UK lineup, this particular Sony KDL40EX403 model comes with its Freeview tuning filter, which allows for the viewing of over 100 satellite channels broadcast in the UK free of charge. It’s a nice feature to have, as are the 4 HDMI inputs and single USB 2. port. The Sony’s even capable of picking up WiFi with the addition of an optional WiFi dongle (it connects to the TV via a USB adapter).
Sony includes its True Surround sound system capability and it pumps out its sound through the use of two 10-watt speakers that integrate so well into the television’s casing that one would never know they’re there. Standard audio features include S-Force Front Surround and Dolby Digital Plus as well as the TV maker’s up-to-date 5.1 Output suite. Cheapest Prices and Reviews for the Sony KDL40EX403 in the UK at Sony KDL40EX403 and Sony KDL40EX403 Cheapest Prices
There’s indeed a lot to like about the Sony KDL40EX403 LCD TV, starting with its relatively reasonable price (around 759 British pounds). It puts together a number of the Japanese television maker’s most popular features and technologies to bring to the consumer a well-working big-screen liquid crystal display television that will be easy on the pocketbook and pleasing to the eye, as a matter of fact.
